Pandora Earnings Preview: Improving Monetization Will Be Countered By Soaring Expenses

The strong rise in net sales is likely to be countered by rapidly increasing sales and marketing expenses, and high content acquisition costs. The company?s net loss had increased 37% in Q2 2015, following a sizable 70% decline in the first quarter. Pandora has been investing heavily in its sales team to improve the direct sell-through of its mobile ad inventory, as well as make inroads into the local advertising market. Although this has helped the company improve its mobile monetization substa...