Star Wars Just Pulled Out All The Stops To Get China Excited About The Movie

You may have a read a story or 10 recently about how big a deal the Chinese box office is to Hollywood. Well, that doesn’t change even if your film has already sold every bloody ticket in the U.S. two months before it releases. China is actually significantly less familiar with Star Wars than most of the rest of the world, so a little PR is probably a good thing. However, Star Wars doesn’t do anything small, which is why, when it came time to begin to promote the The Force Awakens in China, ...