From Feast to Fashion: What Urban Outfitters' Dining Foray Could Mean, in 3 Courses

Urban Outfitters is partnering with star-quality chefs to open stylish restaurants in its stores, an example of the “experience retail” trend. In reality, experience retail has existed for years. The desired experience, however, has changed, and while ushering in dining could draw new customers, it also introduces a few considerations.