If location-based marketing means focusing on the blue dot, you're missing the point

VB WEBINAR: That useful little blue dot on your smartphone’s map is like a flame to a moth for location-based marketers. But as I found out from Mike Schneider, VP of marketing at Skyhook, during our webinar “Drive ad revenue with precise location targeting,” if you focus on pushing offers, messages, and coupons to people based on […]