After joining the hospital's board back in 2004, Michael Doherty, Nike's Creative Director of Global Brand Presentations, was tasked with coming up with new ways to garner support for the Doernbecher Children's Hospital. Doherty's son Connor, a sneakerhead, suggested Nike partner with young patients to produce one-of-a-kind-kicks. Now, more than a decade later, the collaborative Freestyle Collection has raised over $11 million USD and helped expand the hospital's pioneering research, support cli...
After joining the hospital's board back in 2004, Michael Doherty, Nike's Creative Director of Global Brand Presentations, was tasked with coming up with new ways to garner support for the Doernbecher Children's Hospital. Doherty's son Connor, a sneakerhead, suggested Nike partner with young patients to produce one-of-a-kind-kicks. Now, more than a decade later, the collaborative Freestyle Collection has raised over $11 million USD and helped expand the hospital's pioneering research, support cli...
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