When did business people become “a brand”? Donald Trump. Mark Cuban. Jay Z. For 30 years before he became a Presidential candidate, Donald Trump built his name into a symbol of high end luxury and his personna as a guy who could get tough jobs done. He has always been a media darling, but as he now runs for the White House, he is in our consciousness nearly every day.
When did business people become “a brand”? Donald Trump. Mark Cuban. Jay Z. For 30 years before he became a Presidential candidate, Donald Trump built his name into a symbol of high end luxury and his personna as a guy who could get tough jobs done. He has always been a media darling, but as he now runs for the White House, he is in our consciousness nearly every day.
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