Inside Microsoft’s first flagship store

The first thing you notice is the smell. It's a mix of fresh construction and luxurious oak. Then you see the rows of Surface Books and you know you're inside Microsoft's first-ever flagship store See also: Surface Book review: Microsoft builds a better Windows laptop — and more "Everyone who works in retail aspires to have a flagship store, especially on Fifth Ave.," Microsoft Retail COO David McAughan told me as we stood below the store’s 30-foot tall video screen. The store has been under...