GUEST: What if you could not only understand but also predict consumer behavior on your site? In real time, for anonymous visitors and customers alike? That’s the promise behind a new generation of vendors who are making this technology available to even micro-businesses (employees 1-9). More than 97 percent of a typical B2C’s website’s audience is anonymous. […]
Web personalization: increasingly critical, increasingly challenging
Venture Beat - 26 Oct 2015 21:52
GUEST: What if you could not only understand but also predict consumer behavior on your site? In real time, for anonymous visitors and customers alike? That’s the promise behind a new generation of vendors who are making this technology available to even micro-businesses (employees 1-9). More than 97 percent of a typical B2C’s website’s audience is anonymous. […]
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