This is Twitter's first television ad campaign

This month Twitter unveiled Moments, the simplified way of browsing tweets that the company hopes will return it to rapid growth. It's an increasingly pressing concern: today the company announced it added just 4 million new monthly users in its most recent quarter, news that sent the stock tumbling. Before releasing Moments, Twitter said its release would be accompanied by a large-scale marketing campaign designed to reach people who had never used Twitter before, or who had tried and abandoned...