VB INSIGHT: Email has a tremendous ROI: a return of $38 for every $1 spent, according to VB Insight’s research. Yet at the same time, consumers are blocking marketers out — by blocking cookies and ads, turning off notifications, and yes, unsubscribing from emails. How can today’s marketers get the most out of email? In a word, personalization. […]
VB INSIGHT: Email has a tremendous ROI: a return of $38 for every $1 spent, according to VB Insight’s research. Yet at the same time, consumers are blocking marketers out — by blocking cookies and ads, turning off notifications, and yes, unsubscribing from emails. How can today’s marketers get the most out of email? In a word, personalization. […]
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