User acquisition costs for mobile games and apps rose again in September, according to mobile marketing firm Fiksu. That means that life will continue to be hard for small app makers who don’t have highly viral apps and games. Fiksu said that the cost per loyal user index (which measures the cost to acquire users who open […]
Mobile user acquisition costs climb and download volumes drop in September
Venture Beat - 29 Oct 2015 22:45
User acquisition costs for mobile games and apps rose again in September, according to mobile marketing firm Fiksu. That means that life will continue to be hard for small app makers who don’t have highly viral apps and games. Fiksu said that the cost per loyal user index (which measures the cost to acquire users who open […]
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