Some of the biggest ad agencies and ad networks are putting their weight behind a new program that will hopefully verify legitimate digital ad impressions and make sure advertisers are fairly paid. New York-based Trustworthy Accountability Group (TAG) is offering a two-pronged strategy. In the first part, called TAG Registry, legitimate publishers and advertisers will […]
Google, AOL, and Omnicom back new initiative to fight digital ad fraud
Venture Beat - 29 Oct 2015 23:36
Some of the biggest ad agencies and ad networks are putting their weight behind a new program that will hopefully verify legitimate digital ad impressions and make sure advertisers are fairly paid. New York-based Trustworthy Accountability Group (TAG) is offering a two-pronged strategy. In the first part, called TAG Registry, legitimate publishers and advertisers will […]
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