How Mobile Ordering Can Impact Starbucks' Valuation

In its earnings release for Q3 2015, Starbucks stated that it will deploy its Mobile Order & Pay, which was available in 4,000 stores, to all of its U.S. company operated stores by the holiday season. Mobile Order & Pay allows Starbucks's customers to order in advance via the app and pick up their order from the chosen location, thus eliminating waiting queues. Payments are made through the Starbucks loyalty card, which creates operational efficiency as it reduces credit card costs. This app can...