Why It Makes Sense For A Hyatt-Starwood Merger?

Earlier there were rumors about a merger between Intercontinental Hotels and Starwood, but that was later quashed by Intercontinental. Hyatt could emerge as a serious bidder for Starwood and up its ante against larger players, such as Marriott and Hilton. However, Starwood's market capitalization is close to double of Hyatt's, thereby limiting Hyatt?s options for deal structuring. Starwood anyways is looking to sell its assets and in its latest earnings conference call it stated that the Interva...