Snapchat's Sponsored Lenses debuts on Halloween, overlaying ad content on selfies

Last month, Snapchat launched its new Lens feature to the delight of children around the world (they can now make their selfie vomit rainbows), but now it’s time to start paying the tab. How? Advertising, of course. Tomorrow, on Halloween, promotional content for Fox’s upcoming Peanuts movie will start showing up over selfies shot in Snapchat. The […]