Dear Founders: "Listening" To Your Users Isn't The Same As "Waiting To Talk"

Since my last post “Distribution is 80% of your problem” I have had the opportunity to speak in depth with several terrific startup founders about some of the incredible things they are doing. And why it’s not going so well. Several of their stories remind me of another big lesson I have learned over the years: We entrepreneurs often mistake “listening” to be the same thing as “waiting to talk”. Until it’s too late. A Little Knowledge (About Your Users) Is a Dangerous Thing All...