Booking.com, largest Google advertiser: Facebook hasn't 'cracked the code' on direct response

EXCLUSIVE: The chief executive of Booking.com, the company widely acknowledged as the largest spender of advertising on Google, says Facebook still hasn’t cracked the code on direct-response advertising. But Booking.com wants to help it do so, according to Darren Huston, who is also CEO of Booking.com’s parent, the Priceline Group — the largest travel company in the […]