Stars and stripes: will Kanye West be enough to get Adidas back in fashion?

The world's second-biggest sportswear brand is lagging behind its American rival Nike. As the latest Yeezy trainers hit stores, what chance is there of catching up? Herbert Hainer is not a massive Kanye West fan. Asked which of the American rapper's songs he likes most, the chief executive of German sportswear company Adidas laughed during an earnings call on Thursday. "I guess I'm too old to follow Kanye's music." Hainer and his business will be hoping that Adidas customers are much more switch...