New research finds that expectations shaped by B2C interactions are rapidly making their way into B2B decision-making. The research comes from Accenture Digital and SAP Hybris, and it also shows the growing importance of digital to B2B sales. B2B buyers increasingly rely on digital channels to research and make purchases, relying less on offline and traditional sales […]
B2B buyers expect B2C-like personalization, but B2B sellers struggle
Venture Beat - 5 Nov 2015 23:02
New research finds that expectations shaped by B2C interactions are rapidly making their way into B2B decision-making. The research comes from Accenture Digital and SAP Hybris, and it also shows the growing importance of digital to B2B sales. B2B buyers increasingly rely on digital channels to research and make purchases, relying less on offline and traditional sales […]
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