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A Definitive History of Black Friday Jordan Releases Over the past decade Jordan Brand and Nike have dominated Black Friday as far as sneaker releases are concerned, but the landscape has changed for 2015. This year, Jordan Brand will be going toe-to-toe with Kanye West and Adidas, as the return of the OG Jordan 8 "Aqua" releases the same day as either the Yeezy 350 or 750 Boosts. While both shoes may represent different categories -- one a 22-year-old limited edition retro basketball shoe worn by the greatest basketball player of all time and the...
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