GUEST: To marketers, social media and other forms of consumer data represent new struggles. To turn these struggles into viable strategies, marketers need fresh and innovative approaches -- but they should also follow the example set over 70 years ago by a World War II-era mathematician. In 1943, near the time World War II momentum shifted […]
GUEST: To marketers, social media and other forms of consumer data represent new struggles. To turn these struggles into viable strategies, marketers need fresh and innovative approaches -- but they should also follow the example set over 70 years ago by a World War II-era mathematician. In 1943, near the time World War II momentum shifted […]
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