The Hundreds have collaborated with Pepsi on a capsule collection of apparel that gleans from Pepsi's iconic heritage. Taking its vintage advertisements from both the 1950's and the early 2000's, these T-shirts and hoodies serve as a nostalgic homage to the aesthetic that has become synonymous with American culture. "Pepsi, to me, is a part of Americana. As much as it is a beverage, it's also about American culture," says Bobby Hundreds. Its legacy is closely tied to the beverage brand's use of ...
The Hundreds have collaborated with Pepsi on a capsule collection of apparel that gleans from Pepsi's iconic heritage. Taking its vintage advertisements from both the 1950's and the early 2000's, these T-shirts and hoodies serve as a nostalgic homage to the aesthetic that has become synonymous with American culture. "Pepsi, to me, is a part of Americana. As much as it is a beverage, it's also about American culture," says Bobby Hundreds. Its legacy is closely tied to the beverage brand's use of ...
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