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Levi's Eureka Innovation Lab is Defining the Future of Denim There is a high chance that the exact whisker and honeycomb patterns found on the Levi's jeans you're wearing now, or that are in your closet, were first developed by a denim technician at the Levi's Eureka Innovation Lab, located just 10 minutes from the Levi's headquarters in San Francisco's Embarcadero area. Headed by 51-year-old Bart Sights, whose fingernails are perpetually dyed near-black by natural indigo dye, the 27-member team works on anywhere from 8-10 projects at the same time, in th...
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