Half of all adult shoppers conduct product research on mobile devices while shopping in physical stores, according to the results of a new study by the Interactive Advertising Bureau (IAB). The practice is called “showrooming,” and it’s especially popular among younger consumers. The IAB defines showrooming as “comparing prices on a mobile device while in […]
Half of all adult shoppers conduct product research on mobile devices while shopping in physical stores, according to the results of a new study by the Interactive Advertising Bureau (IAB). The practice is called “showrooming,” and it’s especially popular among younger consumers. The IAB defines showrooming as “comparing prices on a mobile device while in […]
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