A study by the Interactive Advertising Bureau (IAB) and EY (Ernst and Young) says the interactive advertising industry in the U.S. is losing $8.2 billion a year to fraudulent impressions, infringed content, and malvertising. To stop the losses the IAB and EY say companies must “fix badly designed business processes and repair obvious flaws in the […]
Ad fraud costs $8.2B a year in the U.S., say IAB and Ernst and Young
Venture Beat - 2 Dec 2015 23:53
A study by the Interactive Advertising Bureau (IAB) and EY (Ernst and Young) says the interactive advertising industry in the U.S. is losing $8.2 billion a year to fraudulent impressions, infringed content, and malvertising. To stop the losses the IAB and EY say companies must “fix badly designed business processes and repair obvious flaws in the […]
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