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Turkey Is The New Superfood, Friendsgiving Alters Tradition And Other Millennial Holiday Lessons With Thanksgiving, Black Friday, Cyber Monday and Giving Tuesday behind us, we are able to take a step back and review some of the biggest trends we saw taking shape as the start of the holiday season officially began. This year, we can expect to see the millennials, a generation 80+ million strong with more than $1.3 billion in direct buying power, take the lead when it comes to market trends.
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