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Meet Hollywood's Secret Chinese Marketing Weapon

Cinema Blend - 5 Dec 2015 03:15
Meet Hollywood's Secret Chinese Marketing Weapon Over the last few years China has turned into a major cinematic territory. If a studio can find the perfect way to market a film in the country they can add dozens upon dozens of millions of dollars to their gross. Hollywood is still fine tuning its approach to appealing to Chinese audiences, but there is one man who is turning into a red hot commodity when it comes to marketing in the country: Lu Han.  It’s not really surprising that, as Deadline writes, the 25-year-old is being sought after...
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