Baidu is the leading player within the Chinese search engine market, commanding over 80% market share by revenue. As a result, the company is expected to capitalize heavily on the future growth within the Chinese Internet advertising market: Revenue in the country?s search advertising market could increase from RMB 52.5 billion in 2014 to RMB 145.6 billion by 2018, according to iResearch. However, increasing threats to Baidu?s dominance in the search market represent a significant risk, in our v...
Baidu is the leading player within the Chinese search engine market, commanding over 80% market share by revenue. As a result, the company is expected to capitalize heavily on the future growth within the Chinese Internet advertising market: Revenue in the country?s search advertising market could increase from RMB 52.5 billion in 2014 to RMB 145.6 billion by 2018, according to iResearch. However, increasing threats to Baidu?s dominance in the search market represent a significant risk, in our v...
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