Sales And Marketing: What's A Healthy Tension Between The Two?

Sales and marketing want the same thing: better business results for the company. I think the difference often lies in how to get there. A little healthy tension between the two groups’ views isn’t a bad thing. But based on my experience leading a growing startup, I also think that harmony between them — while challenging to achieve, for the reasons outlined in the rest of this article — is really important to attaining solid business results.