A new study out today says a surprising proportion of programmatic mobile ad impressions — 34 percent to be exact — is at risk of being fraudulent. Programmatic mobile ads are those served from an exchange to a network of publisher sites based on various kinds of targeting data, usually in real time. The study, conducted […]
A new study out today says a surprising proportion of programmatic mobile ad impressions — 34 percent to be exact — is at risk of being fraudulent. Programmatic mobile ads are those served from an exchange to a network of publisher sites based on various kinds of targeting data, usually in real time. The study, conducted […]
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