Pat McGrath's Party Kids! Introducing the Electric Makeup Behind Her Brooklyn Party

For the past week, a series of Instagrams featuring obsidian lacquered lips, holographic oil spills, and faces painted with smatterings of glittering metallics have filled the feeds of makeup artist Pat McGrath's nearly 600,000 followers. The evocative images, accompanied by enigmatic hashtags #Phantom002 and #ComingSoon, created a curious hype--but those who watched the launch of McGrath's debut beauty product, Gold 001, unfold on the social media app earlier this fall may have guessed at what ...