Can Yahoo Thrive In Its Current Form?

Yahoo! profitability measured in terms of EBITDA margin is less than half of that of Google and its revenues have declined by more than 30% since 2008. The company continues to spend a significant amount on product development and sales and marketing, without any corresponding increase in sales.While both companies follow a different approach to their businesses, in order to bring its margins close to Google?s, with expenses intact, Yahoo needs to double its revenues.