The NBA is outdueling the NFL in global popularity. There are now about 100 international players in the NBA. The NFL is too distant to be counted in a two League race. The NBA’s critical mass is an economic mass as well. The NBA quite adeptly realized that changing the playing times can increase the international viewership. It increased the number of Sunday early-afternoon games. A 12:30 pm game allows a growing European fan base to watch the games in early evening (7:30 pm). They then have ...
Why The NBA Will Eventually Overtake The NFL In Popularity And Why It Matters
Forbes - 12 Dec 2015 23:48
The NBA is outdueling the NFL in global popularity. There are now about 100 international players in the NBA. The NFL is too distant to be counted in a two League race. The NBA’s critical mass is an economic mass as well. The NBA quite adeptly realized that changing the playing times can increase the international viewership. It increased the number of Sunday early-afternoon games. A 12:30 pm game allows a growing European fan base to watch the games in early evening (7:30 pm). They then have ...
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