Hypebeast -
13 Dec 2015 05:30

Coca-Cola has long been a brand leader when it comes to memorable holiday campaigns. Whether it's through an animation of captivating polar bears or an experiential version of its Christmas truck tour, there's no doubt that the beverage company evokes a warm sense of holiday spirit through clever advertising. This year, it's no different as a subtle yet brilliant redesign of the Coke bottle label allows it to easily transform into a festive bow when peeled off and pulled with a tab. A YouTube us...
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