Vadim Grigorian Talks Art, Culture, Absolut Vodka and His New Tenure With Royal Salute

A few months ago Vadim Grigorian left his role as director of creativity and luxury at Pernod Ricard, where he was responsible for the contemporary art push of Absolut Vodka, and started working with the Scottish whiskey brand Royal Salute. Luxury and creativity are key factors in Grigorian’s outlook and they’re they two leading agents at play in his new role with Royal Salute as brand director. ‘Creativity and luxury are closely linked’ he said, during a weekend of events including a p...