Can Chipotle Mexican Grill Recover From The E.Coli Outbreak Impact?

Historically companies facing food poisoning outbreaks have recovered quickly without a long-term impact. In 1993 fast food restaurant Jack In The Box had a major E.coli outbreak in which four children died, and in the quarter following this crisis comp sales had declined 22% y-o-y and 9% each in the next two quarters. However, in the fiscal year 1994, Jack In The Box posted a full year comp increase of 2.4%. However, in the current competitive environment and increasing consumer awareness towar...