How Dish Network Is Innovating To Attract More Advertisers To Television?

Dish is using this programmatic strategy to attract digital advertisers to television, by providing them with a marketplace for television ads which is similar to their digital media experience. This platform allows advertisers to purchase targeted ad impressions by bidding against one another in a real time auction. As advertisers shift TV ad budgets to alternate streaming platforms such as YouTube, Netflix and Hulu, Dish's programmatic solution appears to be an attempt to bring these advertise...