Even though it catches us off guard every year, Christmas ads start earlier and earlier every holiday season. The closer we get to Christmas day the onslaught of ads becomes almost unbearable. Some are great, some tolerable and many are automatic channel changers. It seems many brands and their agencies go with the "more is better" strategy verses "better is better." Regardless of the quality or frequency of the ads however, it's the way Christmas is positioned and how core values are called out...
Even though it catches us off guard every year, Christmas ads start earlier and earlier every holiday season. The closer we get to Christmas day the onslaught of ads becomes almost unbearable. Some are great, some tolerable and many are automatic channel changers. It seems many brands and their agencies go with the "more is better" strategy verses "better is better." Regardless of the quality or frequency of the ads however, it's the way Christmas is positioned and how core values are called out...
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