SPONSORED: Waterfall mediation has been a reliable way for publishers to earn revenue from their available ad slots and to keep all of that ad real estate filled. However, there are real issues with the waterfall model in how it finds ads for publishers.
Programmatic ad mediation: Stop sending your ad traffic over the waterfall
Venture Beat - 21 Dec 2015 20:10
SPONSORED: Waterfall mediation has been a reliable way for publishers to earn revenue from their available ad slots and to keep all of that ad real estate filled. However, there are real issues with the waterfall model in how it finds ads for publishers.
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