Ford "Discovers" New Research Technique!

Ford Motor Company has been a leader in traditional automotive research for decades. They dedicated tremendous resources to getting the research right. They were rigid and methodologically pure. But their methods in the past did not always yield winners. The Edsel was the most thoroughly researched car of the time. FAIL. Who can forget the rolling bricks that were the 1980 Thunderbird and Cougar. FAIL. Tempo/Topaz FAILED in the early ‘80s as the embodiment of mediocrity.