Every week when the grosses come in, I think: "Wow, look at Aladdin go." I thought this even last winter, the winter not being known as a great time for children's musicals. It's an amazing success story. Now every independent Broadway producer is going to tell you Disney Theatricals has a big advantage over the average producer. It has a dedicated Broadway house and a ton of money to throw at advertising and marketing. It also has a brand name so well known as to be virtually inescapable. But t...
Aladdin Continues to Introduce Audiences to A Whole New World
The Huffington Post - 22 Dec 2015 23:49
Every week when the grosses come in, I think: "Wow, look at Aladdin go." I thought this even last winter, the winter not being known as a great time for children's musicals. It's an amazing success story. Now every independent Broadway producer is going to tell you Disney Theatricals has a big advantage over the average producer. It has a dedicated Broadway house and a ton of money to throw at advertising and marketing. It also has a brand name so well known as to be virtually inescapable. But t...
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