In 2015 for the third year in a row the NBA scheduled a regular season game in Mexico. Rajon Rondo and the Sacramento Kings faced off against the Boston Celtics in a game at the Arena Ciudad de Mexico on December 3. The NBA's push to promote its brand of basketball in Mexico highlights the potential and also the challenges of the modern Mexican marketplace.
In 2015 for the third year in a row the NBA scheduled a regular season game in Mexico. Rajon Rondo and the Sacramento Kings faced off against the Boston Celtics in a game at the Arena Ciudad de Mexico on December 3. The NBA's push to promote its brand of basketball in Mexico highlights the potential and also the challenges of the modern Mexican marketplace.
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