Guess's Strategic Initiatives In 2015 And Its Future Implications

Guess started 2015 on a very weak note. The company’s stock experienced a decline of over 30% in 2014 due to its persistent lackluster performance in all its important regions of operations. Though the company’s lukewarm performance continued over to 2015, it is important to note that Guess’s recovery seems to have been set in motion. Guess’s management realized that it needed to take some drastic measures to turnover its performance and towards that end, in Q2 FY2016 Guess appointed Vic...