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Install fraud is threatening the app economy

Venture Beat - 2 Jan 2016 19:00
Install fraud is threatening the app economy GUEST: I’m CTO of a mobile marketing attribution company. Recently, while upgrading our fingerprinting algorithms, we uncovered an anomaly that truly affects all players in the mobile industry from developers and publishers to ad networks and attribution companies. In this post, I’d like to outline exactly what this anomaly looks like, and how those of us […]
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