What Business School Doesn't Teach You About The Media:

When I meet with student entrepreneur groups, or young founders, there are always a lot of questions about how to deal with the press. The trouble is no one has ever told them how to approach, and work with, the news media. To be honest, it’s getting more complicated given the proliferation of social media. But there are a few basics. Here’s some stuff they don’t teach you in business school: