Denimheads have always implored neophytes to never, ever wash their jeans for more natural wear, but the inevitable side effect turning your pair of jeans into a festering biosphere of bacteria is understandably enough to deter anyone from properly following through. However, with the incorporation of nanotechnology into their own denim, the team at fashion startup ODO have managed to transform the denim experience with a jeans material that is resistant to odors, stains and liquids. The nanotec...
Denimheads have always implored neophytes to never, ever wash their jeans for more natural wear, but the inevitable side effect turning your pair of jeans into a festering biosphere of bacteria is understandably enough to deter anyone from properly following through. However, with the incorporation of nanotechnology into their own denim, the team at fashion startup ODO have managed to transform the denim experience with a jeans material that is resistant to odors, stains and liquids. The nanotec...
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