Over the past few decades, sportswear behemoths such as Nike and adidas have more or less dominated the sneaker market. However, the rise of new labels such as Filling Pieces and Greats have introduced an unprecedented demand for minimalist, premium sneakers that linger around the mid-price range. Although this current subset is only a small cog in a $55 billion USD sneaker industry, cult favorite footwear brand Common Projects rakes in an impressive $10 million USD (approximately) in annual rev...
A New Wave of Quality Mid-Priced Sneakers Is Taking the Market by Storm
Hypebeast - 5 Jan 2016 17:22
Over the past few decades, sportswear behemoths such as Nike and adidas have more or less dominated the sneaker market. However, the rise of new labels such as Filling Pieces and Greats have introduced an unprecedented demand for minimalist, premium sneakers that linger around the mid-price range. Although this current subset is only a small cog in a $55 billion USD sneaker industry, cult favorite footwear brand Common Projects rakes in an impressive $10 million USD (approximately) in annual rev...
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