Four (4) developments in Q4 2015 lead me to believe that Facebook, Amazon, WalMart, Alibaba & Google are fixating on Taboola: On October 6 Adobe declared Shoppable Media: The Next Frontier and offered a link which revealed it can turn any media (including video) into “shoppable hotspots”. On October 27 Internet Retailer reported that Williams-Sonoma’s first “shoppable” blog post on its youth-focused version of Pottery Barn (PBTeen) had click-through rates which were 110% highe...
Four (4) developments in Q4 2015 lead me to believe that Facebook, Amazon, WalMart, Alibaba & Google are fixating on Taboola: On October 6 Adobe declared Shoppable Media: The Next Frontier and offered a link which revealed it can turn any media (including video) into “shoppable hotspots”. On October 27 Internet Retailer reported that Williams-Sonoma’s first “shoppable” blog post on its youth-focused version of Pottery Barn (PBTeen) had click-through rates which were 110% highe...
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