Having been its home base for 40 years, Nike has a strong community connection to the city of Portland, and is partnering with its Bureau of Transportation to bring BIKETOWN, a bike share program. Comparable to New York City's very own Citi Bike, the goal of this version is simple - get active. The $10 million USD plan will increase the number of bikes in the program from 600 to 1,000. Beyond the monetary contribution, Nike will be responsible for the visual bike identity and BIKETOWN stations -...
Nike and the City of Portland Present the "BIKETOWN" Bike Share Program
Hypebeast - 8 Jan 2016 18:59
Having been its home base for 40 years, Nike has a strong community connection to the city of Portland, and is partnering with its Bureau of Transportation to bring BIKETOWN, a bike share program. Comparable to New York City's very own Citi Bike, the goal of this version is simple - get active. The $10 million USD plan will increase the number of bikes in the program from 600 to 1,000. Beyond the monetary contribution, Nike will be responsible for the visual bike identity and BIKETOWN stations -...
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