Caron Proschan loves healthy living. She also loves gum. After finishing an energizing workout at the gym one day, she reached for her pack of gum and realized a huge disconnect. With plenty of healthy, all-natural food and beverage options, why was her gum a troubling shade of alien blue and packed with un-pronounceable chemicals that would pollute her body? This a-ha moment led to the launch of a dream and a company - Simply Gum.